This may be one of the funnest weekend of the year for your normal college sports fan. March Madness opening weekend is the single best time for anyone who loves exciting games, buzzer beaters, and dreams being made or destroyed. However, games are not just being played on the hardwood.
Next to the Super Bowl, March Madness is one of the busiest time of year for companies who want to advertise and make a name for themselves on a big stage, like many teams are trying to do. You’ll see your favorite companies with witty tweets and interactions during the tournament, but just like the tournament itself several unknowns will come out of the woodwork and show that they can market and advertise on the same stage as the fortune 500 companies.
For a social media nerd and college basketball fan like myself I look forward to this event for the obvious reason of watching the games, but I also love seeing the interactions on social media, the deals that tie themselves in with the tournament and the overall fun that occurs during this time of year.
Capitol Street Chronicles 